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All that glistens is Gold

Apr 05, 2013

It never gets dull, there is always a tingle of excitement, like going on a first date… seeing our work in print for the first time, going live on a digital board, watching a bus drive by with our work on it! It never gets old, and knowing the process of briefing, creative, changes, proofing, proofing again to the final prep we love that AhHa moment.

Today, Di arrived at Chimp HQ with a stack of Niagara Icewine Festival brochures hot off the presses. They were shiny and golden with a gloss and sparkle that only a special fifth colour and coating can deliver.

Holding it in my hand was way better than any screen proof. I started to get excited thinking which events I would go to and had forgotten about the endless rounds of proofing because, this time, I was viewing as if it was the first time. With so many amazing wine and culinary events happening in the month of January all thoughts of flying south for the winter are well and truly shelved. Icewine here I come!

Make sure to pick up a copy of the Niagara Icewine Festival Program of Events at participating Niagara wineries or check out the fancy online flip book on the Niagara Icewine Website.

Enjoy!

Alyssa


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